A website audit is the first step to making your website work harder for you. By helping you rank key target terms in the organic search results, your business will realise traffic and conversions from relevant searches.
The purpose of a website review or website audit is to establish a starting performance benchmark from which you can measure all future success. If you can measure it, then you can improve it. It is important to record a starting point that you can measure against, even if you haven’t done any search engine optimisation in the past. If you’ve already made improvements to your website, the report will provide insights into what’s working and what still needs optimising.
During the website audit, we will review your website for SEO assets and opportunities to gain rankings and drive traffic from natural searches. We will focus on keyword strategies and review the website for any technical issues.
A website audit ensures that you stay competitive and gives you a clear direction for your website strategy, by recording SEO metrics periodically, you’ll be able to accurately measure your success. With a website audit as your starting point, you can ensure that the data you need to show progress towards meeting your company’s goals and objectives, and a positive return on your investment.
At the end of the audit, you will receive a comprehensive overview of the state of SEO on the website and where the best opportunities are for rankings, traffic & lead generation improvements.
Website Review Process
Our website review comes with approximately 40 tests, which can be combined or disable to suit. There are also 5 summary scores – which combine results from other tests for an at-a-glance indication of how strong a website is in key areas: Accessibility, Content Marketing, Technology and Overall,
All tests are intended to be understood by regular people and include tips and recommendations where appropriate. You can drill down into most tests and export any of the results into Excel, Word and HTML – ideal for working through later as a to-do list.