Brand Identity and Logo Design Isn’t it just a logo?
Maybe that’s how it starts out but it goes way beyond being ‘just a logo’. Sure, there can be a logo, a distinctive font and colour scheme, but it’s how you choose and present them that sets you apart. Your brand is how your customers identify, recognise and ultimately, trust in you. Getting your brand identity wrong can be catastrophic, which is why at Random we take the time to get to know you, your business and what you want from us as part of the creative process.
A brand identity represents your company’s values, services, ideas and personality. A consistent and well-positioned brand can do your advertising. It can generate loyalty from your customers and make you the envy of your competitors. We are experienced in creating not only an amazingly beautiful branding, but expressing the image and ethos of your company. We use colour to convey moods and emotions to help the customer associate with you and your product or service.