SEARCH ENGINE OPTIMISATION

Step 1: Planning and Preparation

This planning and preparation step of your SEO campaign is all about finding the right keywords for your business proposition, then deploying them for best effect in your site and campaign. In this step we look at who your customers are and what you can offer them online. Using the discovery–attractiveness–deployment model of keyword analysis, we then work out what search phrases they might use to find you – and your competitors. Services include: Proposition development, Keyword discovery, Keyword attractiveness and Keyword deployment.

Step 2: Page priming

In this step, we move to the optimisation of the individual web pages themselves (plus the images, documents, videos, and other assets that comprise your website asset files). Priming your website before we start it is vital if you are to achieve the right overall result at the end. Services include: Site structure and navigation, On-page optimisation, Asset optimisation, Manipulating snippets and SERPs and Off-page optimisation.

Step 3: Localisation

Over the last few years, all the major search engines have invested in both regional and local search and mapping capabilities. The challenges include ranking well in regional language pages, ranking well in regional search instances, showing up on Google Earth and Google Map services, and scoring well on regular searches that have locally qualified search terms. Services include: Language optimisation, Geographical optimisation, Google Maps and Google Earth and Priming for local search.

Step 4 – Tracking and tuning

A search engine optimisation and promotion strategy is not a one-off task but an ongoing and interactive process, where you tweak and refine toward ever better rankings. In doing so it is vital that you objectively monitor your performance, using measurable indicators and statistics. Services include: Google Analytics monitoring, Google Webmaster Tools monitoring, Tuning the campaign and Monthly reports.

Random will access your site and amend its coding, whilst streamlining other aspects to enhance the overall user experience and make it easier for search engines to index it. Key on-page matters that our expert SEO team will look at are:

Fix any errors:

We will check your pages for canonicalisation issues and amend instances of duplicate URLs.
Redirect any 404 errors we find and fix any broken links we discover.
Identify, remove and nofollow any external links we find.
We will increase usability for both users and search engine spiders by creating comprehensive XML and HTML sitemaps.
Make sure that your pages comply with W3C standards and fix validation errors.
Check the location of your web hosting.

Improve your website:

We will clean up your Meta tags and descriptions.
Strategise new keywords for your campaign.
Boost your internal linking practices.
Remove harmful duplicate content.
Optimise on-site images.
Create a dynamic RSS feed and a bespoke SEO directory structure.

Off-Page search engine optimisation services:

Our off-page search engine optimisation services are able to provide an excellent external backlink portfolio which will increase your site’s authority and web presence. Relevance is key for off-page search engine optimisation services, and we can provide the following to help build up your natural linking profile:

Well-written article submissions to relevant article websites in your industry
(we will write the articles depending on the package you go for).
A range of tailored directory submission options.
Positive press releases that can increase your global reputation
(we will write the press releases depending on the package you go for).
PageRank links and social media submissions
(we will write the social media posts depending on the package you go for).
Blog comments across topics in your field
(we will write the blogs depending on the package you go for).

This work has to be done on a month by month basis and follow all the guidelines set down by Google. Google does change the way it’s algorithms read a site on a regular basis and that is why we are very proactive in the way that we work every month.