There are some conditions we require before working with anyone.
Boring, we know, but if you don’t know where you’re going you’ll have no idea you’ve arrived if and when you get there. If you don’t have clear goals, or you’re not prepared to work with us to define them, don’t waste your time or ours.
Building an audience through blogging, podcasting, interviews, white papers, presentations, speaking and education is the only way to generate new customers online. If you don’t already have an audience you should be prepared to build one.
Building an audience online is hard work and it takes time. Passion is the fuel you need to keep going when you feel like you’re banging your head against a brick wall. If you’re not passionate about what you do, please step aside and watch the rest of us change the world.
We don’t enjoy watching our clients meltdown so if you don’t have a team (or you’re not prepared to build one) you’ll have a big job convincing us to take your project on. It could be as simple as a virtual assistant to help out a few hours a week or a fully-fledged content production team, either way you’re going to need help.
If you really want to knock one out of the park, you’re going to need to invest some cash. We don’t work for equity in your start-ups and we don’t cut corners. That’s just the way it is. You don’t need to re-mortgage your house but you are going to need to treat this as an investment and if you do everything we tell you, you’ll get a positive return.
If we work together we will demand your 100% undivided attention and I WILL fire you the minute we think you’re getting distracted.