Here’s Why Good Web Design Matters

Ask any Altrincham website design company worth their salt and they’ll tell you that if you’re going to try to sell goods and services online, you need to have a stellar website that really cuts the mustard.

We spend an increasing amount of time on the internet these days and from a consumer perspective, it’s vital that your site is easy to use and navigate, but also that it looks professional, cutting edge and truly contemporary.

Why? Because competition is seriously rife in the digital world and if your website doesn’t tick all the boxes then your customers will simply go elsewhere… and it’s not hard to do an online search and find another company that offers similar services to you.

Consumers expect an awful lot from businesses they spend their money with these days – and why shouldn’t they? And as such, it’s essential that your site is constantly evolving and moves with the times so you can give your customers what they expect. Think about your site as your shop window – first impressions really do count for an awful lot.

So what does that mean in practical terms? You need to prioritise good design, yes, but also usability and never let the latter suffer just because you like the design of something. These two should complement each other in order to keep people on your site for as long as possible.

Navigation of your site is another seriously important consideration to bear in mind. You’ve got to make it easy and intuitive for people to make their way around – and prioritising this will improve the look and feel of your site at the same time.

Something else that you really do need to take the time to mull over these days is search engine optimisation, a must for any business owner looking to maximise their online presence. You have to ensure your site is ready for search engines – which means optimising it for mobile, targeting lucrative keywords and phrases on pages, and running an active blog that’s relevant to your target market.

It’s also worth focusing on calls to action and peppering your site with these throughout the various pages, urging people to get in touch via email or phone, buying online and so on. Your south Manchester web designer will be able to help you work out the best places to put these so don’t worry too much if you can’t decide.

And, of course, you need to look at your branding and ensure that this is extended to your website so your customers know exactly where they are when they land on your site and that they’ve found what they’ve been looking for. Go for consistency of tone, style and feel, and you can’t go wrong.

Give us a call today if you’d like to find out more about how we can maximise your presence on the internet today.